Libros de Consulta

Principles of Marketing
Philip Kotler
Gary Amstrong 2.006

La Estrategia del Oceano Azul
How to Create Uncontested Market Space and Make the Competition Irrelevant
W Chan & R Mauborgne
HBS

Principles of Marketing
European Edition
P Kotler
G Amstrong
J Sounders
V Wong 1.999

Inside the Consumer's Mind
My CB Book


Libro de Lectura:
El Comportamiento del Consumidor
Marshal Cohen
McGraw Hill 2006